From Theory to Real Projects
Learning color theory means nothing without knowing how to apply it. Our approach focuses on practical implementation through hands-on projects that mirror real client work.
Analyze Client Goals
Start by understanding what the business wants to achieve. A luxury brand needs different color strategies than a tech startup or healthcare provider.
Research Target Audience
Different demographics respond to colors differently. Age, culture, and context all influence how users perceive and react to your color choices.
Create Color Systems
Build scalable palettes that work across all touchpoints. This includes primary colors, secondary options, and neutral tones that maintain consistency.
Test and Iterate
Use real user feedback to refine your choices. Small adjustments in hue, saturation, or brightness can dramatically improve user engagement.